Director & product planning
Alex Merenkov
Alex works with business owners to define the problem, prioritise the workflow and turn an initial idea into a practical development plan.
About us
A practical app team for real business workflows.
We combine product planning, interface design, software engineering and business experience to create apps that are useful beyond the launch date.
Talk to the team
Our approach
Understand the work before choosing the technology.
A good app is not simply a collection of screens. It is a carefully organised workflow for customers, staff and managers. We begin by understanding what happens now, where information is lost and what a better process should look like.
AppDeveloper.net.au is a Dr App service, bringing together product planning, interface design, software engineering and long-term support for Australian organisations.
What clients can expect
- Plain-English planning and realistic scope discussions
- Interfaces designed around the people using them
- Technical decisions explained before they become expensive
- A maintainable foundation for future improvements
Team
Product, development and customer experience
A small team structure keeps decisions close to the people planning and building the product.
Engineering & integrations
Development team
Responsible for app architecture, mobile and web development, APIs, testing and the systems that support the finished workflow.
Interface & rollout support
Design and customer experience
Focuses on clear screens, accessible interactions, content structure and helping the finished app make sense to real users.
What matters
Software should make the work easier.
We measure ideas against the outcome: less repeated administration, a clearer customer experience, better information and a system the business can continue improving.
Project enquiry
Tell us what the app needs to do.
Share the business problem, the people who will use the app and any systems it needs to connect with. We will come back with sensible next steps.
- Mobile app, web app or internal portal
- Preferred date and contact method
- Optional NDA request and business details